For the first time in the UK, in December 2016 people ate out for breakfast more than for dinner. The reason appears to be consumers continuing to buy their breakfast or lunch away from home but cutting back on going out for dinner. The winners were coffee shops. An average consumer now goes out for breakfast 2.6 times a month, up 5% on December 2015, whereas they go out 2.5 times a month for dinner, down 1%. Lunch remains the most popular meal to eat out, at 4.7 times a month on average.