Why is billionaire Warren Buffett's picture on the side of Cherry Coke cans in China?
Investor Warren Buffett has cult status in China - so much so that Coca-Cola has used a cartoon of his face on the side of cans of the recently launched Cherry Coke. It is because Chinese consumers have grown weary of pop stars and celebrities, Carter Chow of marketing agency J Walter Thompson told CNN Money. "People like Jack Ma and Warren Buffett have cult status because of their success," he said.
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